Reebok

Description

Reebok is a global athletic footwear and apparel brand known for its blend of performance, style, and innovation. Founded in 1958 in the UK, Reebok has grown into a major player in sportswear by focusing on fitness, training, and lifestyle products that inspire people to live active, healthy lives.

Heritage & Positioning

• Founded: 1958 (originally in Bolton, England)

• Parent Company: Part of Adidas Group since 2006

• Market Position: Athletic performance and lifestyle brand

• Audience: Fitness enthusiasts, athletes, and streetwear fans (ages 18–40)

Design & Innovation

• Key Technologies:

  • Flexweave®: Durable woven upper for flexibility and support

  • Floatride Energy Foam: Lightweight cushioning for responsive comfort

  • ZigTech®: Zigzag-shaped sole for energy return and shock absorption

• Materials: Technical fabrics, breathable mesh, sustainable materials in select collections

• Design Aesthetic: Modern, functional, and versatile with retro-inspired lines