PUMA

Description

 PUMA Heritage & Positioning

• Founder: Rudolf “Rudi” Dassler

• Founded: 1948

• Market Segment: Sport performance and athleisure

• Tagline: “Forever Faster”

• Audience: Athletes, fitness enthusiasts, and streetwear aficionados (ages 15–40)

Design & Aesthetic

• Silhouette: Sleek, functional cuts with a nod to streetwear

• Materials: High-performance technical fabrics (e.g., dryCELL moisture-wicking, IGNITE foam cushioning) alongside sustainable options (recycled polyester, organic cotton)

• Color Palette: Bold primaries (red, blue, yellow), monochrome basics, and signature Black” and “White”

• Signature Details:

  • Leaping  logo prominently placed

  • Dynamic formstripes on apparel and footwear

  • Innovative tech elements (e.g., NETFIT customizable lacing, NITRO foam midsoles)

Key Product Categories

1. Footwear

   • Running shoes (IGNITE, Velocity), training sneakers, football boots, lifestyle sneakers (Suede, RS-X)