NIKE

Description

Nike is a global leader in athletic footwear, apparel, and equipment, known for its innovative technologies and inspirational branding. Founded in 1964 as Blue Ribbon Sports and officially becoming Nike, Inc. in 1971, the brand’s iconic “Swoosh” logo and “Just Do It” slogan symbolize performance, determination, and style.

Heritage & Positioning

• Founded: 1964 (as Blue Ribbon Sports), renamed Nike in 1971

• Founder: Bill Bowerman and Phil Knight

• Tagline: “Just Do It”

• Market Position: Premium sportswear and lifestyle brand

• Audience: Athletes, fitness enthusiasts, and style-conscious consumers worldwide

Design & Innovation

• Key Technologies:

  • Air Max: Visible air cushioning units for comfort and impact protection

  • Flyknit: Lightweight, breathable knitted uppers for adaptive fit

  • React Foam: Responsive cushioning for energy return

  • Zoom Air: Low-profile cushioning designed for speed and agility

• Materials: Performance textiles, sustainable fabrics (including recycled polyester)

• Design: Blend of futuristic tech and bold, minimalist aesthetics