GUCCI

Description

Gucci 25H is a contemporary line from the Italian house introduced in 2023 under Creative Director Sabato De Sarno. The name “25H” references the 25 hours in a day—it’s about extending everyday life with pieces that blend heritage craftsmanship and modern energy.

Heritage & Positioning

• House: (founded 1921 by 25H

• Launched: Spring/Summer 2023

• Market Tier: Accessible luxury within the Gucci ecosystem

• Audience: Style-savvy men and women (20–40) who appreciate modern twists on classic motifs

Design & Aesthetic

• Silhouette & Shapes: Relaxed yet structured—oversized outerwear, softly tailored blazers, and fluid separates

• Materials: Premium Italian leathers, silk twill, technical nylons, and recycled fabrics

• Color Palette: Signature  greens and reds, neutrals (sand, cream, black), with occasional vibrant pops (electric blue, sunflower yellow)

• Signature Details:

  • “25H” logo hardware: polished metal plaques on bags, belt buckles, and jewelry

  • Interlocking G motif reinterpreted in tonal embroidery or embossed leather

  • Playful touches: detachable straps, reversible pieces, and all-day comfort linings